PRoject
“Filament is a Blockchain technology company that creates new value for today’s businesses.” Filament is a Comprehensive Enterprise Blockchain Solution Provider that provides products, services and support. Filament needed to refresh their brand, messaging and online presence, establish clear competitive differentiators and empower their sales team to quickly and impactfully tell their story. As they were expanding, they wanted their messaging and online presence to better reflect the level of innovation and expertise shown in their products and services.
Challenge
The objective for the new website was to resonate with both prospective clients and consumers while maintaining an easy-to-update backend for the team. This collaborative project with another designer at 9thWonder aimed to establish a distinct look and feel within the saturated tech market and effectively communicate the complex nature of a blockchain company like Filament. Given that many of Filament's offerings are still in development and customized to customer needs, our goal was to articulate a compelling narrative to investors and potential clients.
Filament in Action
01
We crafted a highly interactive website, featuring a plethora of user interface animations that accentuate the luxury and sophistication of the offering.
02
The Filament project culminated in clear and consistent messaging, effectively conveying a complex concept. The website's content structure was optimized to prioritize the end-user experience and facilitate improved lead generation.
Results
Collaborating closely with Filament, we conceptualized a responsive and dynamic homepage design, complete with custom UI interactions, effectively breathing life into the company's brand. The resulting website is not only engaging but also stands out in the tech space. Since its launch, we've observed a consistent upward trend in traffic, with users exhibiting below-average bounce rates and above-average pages per session, indicating strong engagement with the site.